Level 3
Route: Business and administration 
Typical duration: 15-18 months 
Maximum funding: £5000 
Overview of the role
Managing the day to day operation of a leisure facility.
Details of standard  
The role of a Leisure Duty Manager is to manage the effective day to day ‘front line’ operation of a leisure facility. These facilities will vary in size and the services available such as swimming pools, multi-functional sports hall, fitness suites, crèche, children’s soft play, health suites, climbing walls and outdoor sports tracks.
It is the responsibility of the Leisure Duty Manager to ensure the facility is prepared for use in accordance with the planned activity programme and that all areas are maintained to the highest possible standards of safety, cleanliness, security and operational effectiveness. Typically, the Leisure Duty Manager will provide visible leadership to a diverse range of staff such as lifeguards, receptionists, sports coaches, fitness teams and crèche workers. Their responsibility is to manage staff performance and on-going development to ensure staff are motivated, efficient and operate at a high standard.
The Leisure Duty Manager will promote customer well-being, and, through the services on offer encourage customers to adopt and maintain an active healthy lifestyle. The Leisure Duty Manager will drive improvements to the customer experience and ensure members of staff are fully aware of how to support diverse customers such as ethnic groups, disabled participants, adults, and young children, understanding how this will contribute to overall customer loyalty and retention in support of the business goals and brand.
The Leisure Duty Manager will typically report to a Leisure Centre/General Manager and assist in implementing management systems, maintaining operational standards, records, and financial procedures in accordance with regulations and industry guidance whilst ensuring compliance with all organisational policies and procedures. Leisure Duty Managers’ typically cover a seven day week resulting in shifts that include weekends, early mornings, evenings and public holidays.
This occupation exists within a sector that plays an important role in improving the health of the nation, creating opportunities that get more people, more active, more often.
A Leisure Duty Manager will have the following knowledge, be able to demonstrate the following skills, and exhibit the following behaviours:
  • Lead and be accountable for the safe day to day running of a multi-functional leisure facility
  • Front Line People Management
  • Customer Service
  • Legal and compliance
  • Business Support
  • Financial Responsibility
  • Competence
  • Curious
  • Decisive Thinker
  • Skilled Influencer
  • Driven to Deliver
  • Collaborative
  • Personally Credible
  • Role Model
Entry requirements
Employers will set their own entry requirements; typically applicants should have acquired relevant, active experience in the leisure sector prior to enrolment.
Employers who recruit candidates without English and Maths GCSE at Grade C or above (or approved equivalent) must ensure the individual achieves this standard prior to the completion of the apprenticeship. 
As part of the apprenticeship the apprentice will need to achieve the following qualification: First Aid at Work and Pool Plant Operator
Completion of this apprenticeship will enable progression in the leisure industry to a more senior management role such as Centre Manager. 
Professional registration
On successful completion of this apprenticeship the Leisure Duty Manager will be eligible to become a Member of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).