When establishing FIT UK in 2009 we decided we wanted to be different to other training providers, we felt that there was room within the crowded fitness market for a company that could challenge the status quo and provide training that was not only excellent value, but also fun, innovative, and customer focused. This provided the foundation for determining our mission, vision and core values that underpin the FIT UK brand today...

Our mission...

To provide the highest quality vocational training that is flexible, innovative, inspiring and highly responsive to the diverse and changing needs of the UK active leisure sector.

Our vision...

To be the leading vocational training provider to the UK active leisure sector in terms of quality of service, learner achievement, customer satisfaction, and industry recognition.

Our core values...

  • High quality service provision

At FIT UK it is our aim to not only meet, but to exceed the expectations of our customers. From the handling of an initial enquiry by one of the extremely helpful members of our admin team, to the delivery and assessment of our training courses by our friendly and experienced training consultants, the customer experience is of the highest importance.

  • Excellent value for money

We think training should be reasonably priced, and at FIT UK we set our prices based on what it cost us to deliver the course not what we think we can get away with charging! Across the board it is our objective to beat our competitor’s price on all of our core training provision. That way you can be certain that when you train with us you are getting the training you need at a price you can afford.

  • A fun learning environment

Learning should be a fun and rewarding experience, not something that should have to be endured. At FIT UK we place great emphasis on the enjoyment that our customers get from the courses and to ensure that our training courses are fun, challenging, and inspirational we only employ fun, challenging and inspirational people to work for us!

  • Ongoing advice & guidance

We view all of the customers who come through a FIT UK training course as part of the family, and as such we want you to keep in touch and let us know how you are getting on! If you need any help or support after your training programme has been completed get in touch and we will do everything we can to help.

  • Innovative approaches to training

It is our aim at FIT UK to look at how we can best provide our services to the customer. We constantly strive to provide a service that is not only flexible to the needs and lifestyle of our customers, but also embraces the latest developments in research and technology to keep us and our learners ahead of the competition.